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This is SURELY the topic of every marketing meeting!
You may find yourself asking questions like, how could we do this better?
How can we improve the engagement on this post? How can we get more of our followers to ‘like’ comment or share our posts?
Here’s some quick and easy tips that you should try.
Is it exciting?
Ask yourself this – ‘Would I engage with that?’ that is the best way to start here.
If the answer is no, you may need to tweak things as it could be too boring!
HOW? – Take your time. Research your followers and find out what they like. See how other successful companies are handling this area and link it to your company.
Stay on brand!
You need ‘engaging’ followers, this is why you’re reading this. Therefore to get people onto your social channels you want them to have an interest in what you offer. Therefore, make sure you stay on brand with your posts and choice of topic.
HOW? – If you’re a music company aiming to engage music fans, make this relevant; music news, concert updates, music related videos.
Does it stand out?
You need to grab the readers attention within the first few seconds.
If the user is aimlessly scrolling down their social feed, something needs to appeal to make them STOP and check it out.
HOW? – The use of an image can work well. Some users engage well with comical photos, this also gets the user gripped.
DO NOT keep reusing the same image/text/ideas. Think outside the box.
The most common reason for people unsubscribing/unfollowing is down to the user not being engaged. Get them gripped so they WANT to read what you post about.
Don’t be afraid to ask!
In an office full of other staff members? Ask them, ‘does this work?’ ‘How would you do it differently?’ this may make the end result a whole lot better.
If all the above fails, we can do this for you!
Here’s why you should chose Social Rocket Marketing…