Deep down you KNOW the real answer to this but for those who don’t we thought it would be good to bring you up to date with why most businesses are now active on Social Media.
Honestly, the list could go on FOREVER but here are the main reasons why:
1 – Its Free –
Unless you pay for Social Media adverts.
The same reason you as an individual are on Social Media – it’s free, fun, engaging and you can keep in touch with people you know or meet new people. So for a business they can keep in touch with their new and existing customers. This is really the direction marketing is going and has been for the past 10 years now (online)!!
2 – Helps with SEO.
Yep, it most certainly does help with search engine optimisation. This means by having a presence on the likes of Facebook, Twitter, Instagram, Pinterest, Google+, YouTube and so on you are actually easier to find on Google. By uploading specific content on social media will enable businesses to be ranking higher due to the way search engines filter through content and are so heavily linked to social media platforms.
3 – Boosting online exposure.
As a business owner, you want your business to get more exposure and become more visible to your target audience. Social Media allows you to do just this.
Social media actually consumes a large proportion of peoples time – 1.79b people are active on Social Media. This is an opportunity to let more people find you by having a presence.
4 – Connecting with your customers.
By connecting with customers and engaging with them online you can hear what they say! This will allow businesses to make decisions based on what customers want. It also makes the customer feel as though they are part of the journey in which the company is embarking on.
5 – People love online shopping.
Therefore, they’re making it easier for you to make a purchase.
Both teams are winning – you can buy the product you want from the comfort of your home. Whereas the company can be making money during closing hours. Social media is said to improve leads/traffic for businesses by 69%.
We hope this helps you understand the importance of Social Media and why businesses are using this.
If you have a business and need help setting up your social media accounts or need assistance managing/marketing on social media then give SocialRocket a shout!