Also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Search engine advertising is one of the most popular forms of PPC.
5 reasons why you should be using PPC
1 – Instant results
What this means is within just a couple of hours you can be featured within search engine results.
Therefore, this is fast and effective as by the time you have created a new design for a print advertisement you would already be getting traffic to your site via PPC.
2 – Dominate the front page!
Even if your SEO strategy is on point and you find a high organic ranking as the saying goes ‘the more the merrier’
The probability of securing another customer increases if you appear on the front page more than once!
This is the ultimate aim, to be dominant!
3 – Target your market.
You are able to target people locally and for businesses aiming to attract more customers within local proximity this is ideal!
Also, on a wider scale you are able to bid to be placed above competitors and depending on how competitive the market is can be pricey this is why some businesses tend to focus on local people.
4 – Measurable results.
This is very simple, it is easy to find out what ad or part of an ad is working or not.
Whereas with organic search marketing it can take longer to interpret the results.
5 – PPC works with small budgets.
Avoid broad match or you’ll be paying for unqualified clicks that will bleed your budget.
Start by modifying matches to get higher relevance. Since PPCs is an auction format, price is driven by demand/value. Therefore, you can’t overspend when it’s self-serve.