What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
It is a very important factor to increasing brand awareness, credibility and boosting leads and sales.
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Half a dozen reasons why your Business NEEDS to be using SEO.
1 – Your competitors are using SEO
If you are not proactively improving your position then you may be losing ground to a competitor.
Investing in organic SEO is highly important as much as it ever has been in the past. If you are interested in succeeding with online marketing then SEO remains one of the single most important components of any organisations branding efforts.
2 – The rise of online users
Generally now if somebody needs to find out something they “Google it” this is an ever-growing trend as most people have access to the internet.
If people are using the internet a lot – then so should you!
These internet users are potential customers and this is another method used to capture customers.
3 – ‘Try before you buy’
The actual figure is around 80-90% of customers that check online reviews prior to making a purchase.
This figure is expected to rise even higher! When searching for a particular product people can often stumble across a product they did not know about – this is why SEO works so well.
4 – Cost effective
In comparison to other forms of advertisement such as PPC or paid social media adverts SEO is said to provide a fairly good ROI.
Whilst PPC may drive more revenue and Social Media may be more important for brand awareness, organic SEO remains at the forefront of an organisations online presence.
5 – It works!
As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.
6 – It’ll continue to work!
The development of search engines doesn’t appear to be slowing. So therefore this ensures the continued success of SEO techniques for as long as search engines remain a tool for everyday use.